Cakes by Shelley started in British Columbia as a hobby and a dream to one day become a store-front, busy, operating business.  When I decided to create a website in February 2008, it got me more business than expected and decided to become licensed at the time, which I thought I would do at a later date, when I had a shop and my kiddies were older.  At the time, my oldest was 2 1/2 years and youngest 5 months.  I wanted to be a Mom for these very important years, and not so busy with running my own business.

It all started when CityTv contacted me to do 2 spots on their Breakfast Television show one cold, cold morning.  This got me super excited and prepped up 3 fake cakes for display on the show the following week.  I was so shy and timid on TV and just laughed to cover up my insecurity with being on TV, but from that show, I received so many emails, and they just kept coming!  I went through quite a process,over 3 months, to get licensed and ended up booking myslef full from June to mid-October.  I had one weekend in June and maybe one at the beginning of July where I didn't ahve any major wedding cake orders, but all the weekends of the summer and fall were booked up, more than I could handle.  And this meant that I would spend the week before every one of these weekends preparing.  I had to be very organized, juggling another job and two babies.  I work it out one week at a time.

My plan was to go in the wedding show (2008) but being fully booked, and over-booked some weekends, I have decided against it, and also saving myself at least $1200. 

Part of me wants so badly to open up the shop and make this my full time business, but I have to remember that family comes first, and we may want to have more babies, so I have to wait until they are all older before I do this.  WHEN I finally do focus on it, my business will be the best wedding cake shop in the province and my goal is to be known by everyone in Winnipeg!  Only good things will be said about my cakes, and if anything is ever negative, I will fix it immediately to maintain my title as the "Best in Winnipeg!!!"

It will come...for now, I am trying to stay low key, prepare the best cake each bride/groom has ever tasted and build my reputation slowly.  I must focus on the family, which I have neglected all summer.  Next season will be different and my girls  and hubby will see me  a lot more!!! : )